Projects In Detail
This upstart company captured an emerging niche market – accessories for handheld electronics. This included a staple of new products to be designed and packaged for both US and European markets. From the launch the new brand need to compete in the major big box retailers. Every brand element including logo, package, sales collateral and internet need to be visually constant and effective.
Going after new business (often called a "pitch") is an exhilarating team creative effort. The efforts of one such project is shown here. Much more work was done, but these slides demonstrate my involvement. My team was tasked to bring the campaign strategy to life.
As a leader in the retail pharmacy business, CVS looked to reinvigorate their beauty department. To support this new business expansion a visually bold retail signage seasonal campaign was created. I directed the design and creation for all beauty department retail efforts. Through collaborative efforts between category managers and the in-house creative department a successful campaign was developed and seasonally promoted.