A SINGLE WORD INTRODUCTION - CREATIVITY

As far back as I can remember creativity has been my best friend, my angle, my hero, my mentor, and my greatest challenge. Through the years I have applied creativity towards my life endeavors and learned valuable lessons.  Born and raised in Southern California, surfing is my first and longest surviving passion.  A close second, is my love for design and advertising. I received my B.A. from Art Center College of Design in 1994 and went to work in New York City.  As an aspiring young Art Director I realized that I had intuitive understanding for branding and quickly learned to apply my creative skills to my newfound profession.

After 15 years of creative service for various advertising, branding and design projects, creativity has remained my defining characteristic.  Through youthful design school idealism and into complicated corporate objectives I maintain my passion for the creative process.  Whether I am a working solo or as part of a team I remain dedicated to the creation of unique stories that can be told across a variety of media.  My work is designed to build a brand’s unique character so that it may become relevant to the consumer.  From concept to campaign I direct advertising messages that are conceptual and beautiful.  My process is based on a “big picture” perspective of which the goal is to define a wide creative territory and systematically refine the viable options.  Successful results employ my “keep it simple” doctrine as I lead with clear direction and consultation.  My clients benefit from this creative process developed to produce diverse solutions.  It gives me great pride as these solutions are implemented and successful results measured.